Online shopping has become a daily ritual for millions of us, but it still comes with a few hiccups. Will that sweater look good on me? Is that price really the best deal out there? What if I want some personalized shopping recommendations without digging through dozens of pages?
At Google I/O 2025, Google unveiled an ambitious plan to tackle these pain points head-on by supercharging Google Shopping with its latest AI innovations. From virtually trying on new outfits to automatic price tracking and a chat-based shopping assistant, Google aims to deliver a seamless, personalized experience that feels less like browsing and more like having your own smart shopping buddy.
Virtual Try-On for Clothes
One of the biggest hurdles in buying apparel online is the dreaded uncertainty of fit and style. Sure, model photos look great, but how will that jacket hang on your shoulders? Google’s new virtual try-on feature taps into a powerful image generation model that understands body dimensions, fabric drape, and material behavior.
After selecting an item, simply hit the “Try On” button and upload a selfie. The AI intelligently maps the garment onto your silhouette, preserving all the subtle wrinkles, folds, and stretches that occur in real life. It doesn’t stop at one body type—this technology has been tested on a wide range of real human models, ensuring a reliable preview regardless of your shape or size.
The preview is interactive, too. Rotate slightly, change poses, or adjust lighting to see how the piece moves and catches light on you. No more guessing if those jeans will be too tight at the waist or if that blouse will fall flat—what you see is a remarkably close digital twin of how the clothes will look on you.
Finding the Best Price with Google Pay
Snagging a great deal often means refreshing price tabs and setting dozens of alerts on multiple sites. Google Shopping’s upgraded price-tracking tool aims to do that legwork for you. Once you’ve decided on a product, click “Track Price” and configure your preferences: color, size, or any other variant you want to monitor. Then set a maximum budget you’re willing to pay.
Google’s algorithms will monitor thousands of retailers in real time. As soon as your desired price threshold is hit, you’ll receive a push notification. Think of it as having a personal bargain hunter who never sleeps. This feature neatly integrates with Google Pay, so after reviewing and confirming the deal, you can tap “Buy for Me” and let Google put everything through—no extra checkouts, no re-entering payment details.
For those worried about overspending, there’s a safety net: Google Shopping will verify stock availability and price validity before completing the order. If anything has changed—say, the item sold out or the discount expired—you get a heads-up and a chance to adjust. Currently rolling out in the US through Search Labs, this price-tracking-plus-checkout combo should reach more markets later this year.
Shopping with AI Mode
If you’re someone who loves discovery or needs quick ideas—say, a birthday gift or gear for an upcoming trip—the new AI Mode is your friend. Initiate a chat session with Gemini inside Google Shopping and describe what you’re looking for. Whether it’s “waterproof hiking boots under $150” or “a unique anniversary gift for a gadget geek,” the AI will fire back with tailored suggestions.
What sets AI Mode apart is its dynamic product list. As you refine your preferences—maybe you need boots with ankle support or a gift from a small artisan maker—the results update in real time right beside your chat window. No more toggling between search and advice; it’s all in one integrated, conversational workflow.
This chat-driven experience also taps into Google’s massive product index, refreshed hourly with updates on availability, pricing, and even user reviews. So your recommendations aren’t stale—they reflect the latest deals, stock levels, and top-rated items. AI Mode is currently in pilot in the US, and Google promises a wider launch in the coming months.
Bringing It All Together
Google’s latest Shopping upgrades blend convenience with next-level personalization. The virtual try-on feature removes guesswork from online clothing purchases, the smart price tracker hunts down bargains and checks out for you, and the AI chat mode offers curated ideas without endless searching.
While these tools are rolling out gradually—US users get first dibs—there’s no doubt that Google is setting the stage for a future where AI smooths out every wrinkle in the online shopping journey. Whether you’re a fashion lover, deal seeker, or gift giver, Google Shopping’s fresh AI power is designed to make your next purchase faster, smarter, and a lot more fun.
