If you’ve been wading through triple-play bundles and hidden fees, Bouygues Telecom has a breath of fresh air with its B&YOU Pure Fibre plan. Launched in November 2024, Pure Fibre cuts out the fluff—no TV decoder, no unlimited landline calls—just lightning-fast internet in a single, straightforward package.
This plan caters to today’s users who lean heavily on streaming services, smart devices, and mobile calls. Instead of paying for extras you don’t need, B&YOU Pure Fibre focuses on raw performance, offering speeds up to a jaw-dropping 8Gbps download and 1Gbps upload on compatible lines. Best of all, it’s contract-free and maintains the same price month after month.
The Pure Fibre Modem
Bbox Ultym Wi-Fi 7 is the star of the show here. Since April 2025, B&YOU Pure Fibre subscribers receive the same premium, vertically-oriented box that Bouygues sells for its top-tier Bbox Ultym plan—equipped with Wi-Fi 7, of course.
The modem, nicknamed “Ederson,” features a slick touchscreen display on its front. You can tap to see your network name, password, QR code for quick Wi-Fi access, and even run speed tests or diagnostics without opening a browser. The internal antennas sit at the top for optimal signal dispersion.
Connectivity Options
Worried about cable compatibility? Fret not. You don’t need a fancy SFP module to hit 8Gbps down. A simple Category 6A (or better) Ethernet cable plugged into a 10G-capable device is all it takes to experience those blazing speeds.
Of course, if your PC or server only has a standard gigabit port, you’ll be capped at 1Gbps or need to invest in a 10GbE network card or adapter. Bouygues Telecom doesn’t provide extra adapters, so you’ll have to source that yourself if you’re chasing the full 8Gbps.
Optional Wi-Fi Extender
Got a sprawling home with dead zones? For just €4 extra per month, you can add Bouygues’s Wi-Fi 7 repeater. There’s no long-term commitment, but you’ll need to run an on-site Wi-Fi diagnostic via your online account before adding it.
This repeater is the same model included in the standard Bbox Ultym package, marking a shift from TP-Link gear to Bouygues’s in-house hardware. It seamlessly extends your tri-band network across multiple floors, though there’s no fallback 4G key in case the fiber or Wi-Fi falters.
Performance and Speeds
When you’re on a fiber line that supports XGS-PON and have activated the “Débit+” option, you’re in for a treat: 8Gbps down and 1Gbps up. That asymmetry keeps uploads fast enough for heavy cloud backups or livestreaming in 4K.
If your neighborhood isn’t XGS-PON-ready or you skip the boost, you’ll still get a healthy 2Gbps download and 900Mbps upload—more than enough for most households juggling multiple 4K streams, online gaming sessions, and video calls all at once.
Fastest Wi-Fi 7 Deal
Pure Fibre’s Wi-Fi 7 tri-band setup covers 2.4 GHz, 5 GHz, and the fresh 6 GHz band. Thanks to 320 MHz channels in the 6 GHz range and MLO (Multi-Link Operation), you’ll see higher throughput and lower latency compared to Wi-Fi 6E.
In practice, unless you own compatible clients (laptops, phones, or adapters that support Wi-Fi 7), you might not notice the full advantage. Think of it as future-proofing your network, ensuring that once the next generation of devices hits the market, your home network will already be up to spec.
No TV or Fixed-Line Phone
B&YOU Pure Fibre breaks from tradition by excluding TV channels and unlimited landline calling. You can still plug a phone into the RJ11 port, but calls are billed per minute as out-of-bundle.
For cord-cutters and mobile-first households, this is a nonissue. With so many streaming services, smart TV boxes, and mobile apps, few people rely on an ISP’s decoder anymore. If you do want TV or phone extras, you’ll need a separate subscription elsewhere.
Pricing and Value
The headline price is just €23.99 a month—no price hikes, no annual contracts. That makes Pure Fibre one of the best quality-to-price ratios on the market, especially at 8Gbps.
There’s a one-time activation fee of €48, though promotional periods often waive it. Plus, Bouygues will reimburse up to €50 in cancellation fees from your previous provider, sweetening the deal even more.
Is It Worth It?
If you crave raw speed and hate paying for unused TV or phone features, B&YOU Pure Fibre is a no-brainer. It delivers top-tier fiber and Wi-Fi 7 performance at a bargain price, all without locking you into a contract.
Sure, hardcore gamers or home office warriors might need to budget for a 10GbE adapter or card, but once you’re set up, you’ll wonder how you ever lived with anything slower. For households sharing heavy streaming, gaming, and work-from-home loads, Pure Fibre is pure bliss.
