Samsung is getting ready to level up its mobile AI game, teaming up with Perplexity AI in what could be a game-changing $500 million strategic deal. Word on the street, thanks to Bloomberg, is that this partnership will see Perplexity’s conversational search technology preinstalled on fresh Galaxy devices, integrated into Samsung’s own Internet browser, and even powering a revamped Bixby. Let’s dive into the details and see why this matters for you.
Perplexity AI Takes on Google
Launched in 2022, Perplexity AI isn’t your run-of-the-mill startup. It’s designed to give Google a run for its money by completely reimagining how we search. Instead of bombarding you with page after page of blue links, Perplexity serves up concise, direct answers backed by clear source citations. It’s like having a friendly librarian on standby, ready to cut through the noise and get you what you need in seconds.
Under the hood, Perplexity leans on multiple large language models—some from OpenAI, others from emerging players like xAI and Anthropic—to power its conversational engine. The result? A true back-and-forth experience where you can ask follow-up questions, refine your queries, and drill down into topics without losing context. No wonder Samsung sees it as the boldest challenger to Google’s search crown.
Samsung’s Integration Plan
The first phase of this partnership is all about getting Perplexity in users’ hands faster. Samsung plans to have the Perplexity app come preinstalled on all new Galaxy phones, tablets, and foldables. That means you’ll open your brand-new device and, right alongside Samsung Notes and the Camera app, you’ll find Perplexity waiting to answer your questions with flair.
Beyond the app itself, Samsung is weaving Perplexity into its native Internet browser. Imagine typing a query in Samsung Internet and getting a dynamic, chat-like answer directly in your search bar. This deep integration aims to make web browsing more intuitive and efficient, so you spend less time scrolling through links and more time getting actionable insights.
Revamping Bixby with Smart AI
Bixby has long been Samsung’s voice assistant, but it’s often been overshadowed by Siri, Alexa, and Google Assistant. Now, leveraging Perplexity’s robust conversational tech, Samsung plans to breathe new life into Bixby. Expect more natural interactions, better context retention, and smarter follow-ups that won’t make you repeat yourself.
Whether you’re asking Bixby to book a restaurant reservation, set up calendar reminders, or find the best hiking trails nearby, the assistant should feel less like a clumsy robot and more like a helpful sidekick. By tapping into Perplexity’s models, Bixby may finally step up to the same league as the top voice assistants out there.
The Funding and Market Impact
Samsung isn’t just offering technical support; it’s also putting its money where its mouth is. The Korean giant is expected to scoop up a significant stake in Perplexity’s upcoming $500 million funding round. This cash infusion would push Perplexity’s valuation to around $14 billion, cementing its status as a heavyweight in the AI search space.
For Samsung, this investment isn’t purely financial. It represents a strategic bet on the future of mobile search and AI-driven services. If Perplexity can deliver on its promise, Samsung devices might stand out in a crowded market by offering a search and assistant experience that feels truly next-level.
Competition Heats Up: Google, Apple, and Beyond
Despite this exciting new alliance, Google still holds a massive lead with Gemini deeply embedded in Android and Samsung products. The classic Samsung–Google partnership remains intact, and Gemini will continue to fuel many Galaxy features. That said, the addition of Perplexity could introduce choice and spur more innovation across the board.
Meanwhile, whispers in the tech world suggest Apple is eyeing Perplexity too. As Cupertino builds out its own Apple Intelligence platform, partnering with a proven search challenger could shake up the balance of power even further. If Apple signs on, you could soon have multiple ways to get AI-powered search on your phone, whether you’re team Android or team iOS.
Lo que esto significa para usted
So, what’s the bottom line for everyday smartphone users? If all goes according to plan, you’ll have faster, more intuitive search and voice interactions baked into your Galaxy devices. Perplexity’s chat-based answers and citation-backed results could save you time, reduce frustration, and make your digital life a little smoother.
Over the next few months, keep an eye on software updates for your Galaxy phone. You might notice a new Perplexity icon popping up, or Bixby responding with strikingly better comprehension. Either way, Samsung’s partnership with Perplexity is one of the boldest moves we’ve seen in mobile AI—and it could be the spark that turns smartphone search into a whole new experience.
